After researching and presenting on Telemundo, it is evident that Telemundo has an integral presence in Hispanic communities. Just by looking at the website, there are countless ways to involve its audience. By engaging their audience through social media, the website and telenovelas, Telemundo presents itself as a personal identity and member of its audience.
The website allows the Telemundo audience to become involved and interested in more than just its telenovelas. In addition to telenovelas, the Telemundo website posts videos, news articles, sports updates, posts for women and more. All of these aspects create an identity for Telemundo that promotes inclusivity and interest in its target audience. The Telemundo publics can easily access the website and find something of interest, whether it is sports, telenovela updates, or an interest article about a specific subject. On the webiste there is a link under “más” to Telemundo’s charities, learnlivegrow.org. Through this part of their website, Telemundo establishes itself as a benefactor and supporter of its greater public. From the “noticias” tab to the “entretenimiento” tab to the “mujer” tab, the Telemundo website informs, interests and supports its audience, resulting in its integral role in the community.
Finally, Telemundo’s telenovelas are the foundation for who the company is in the public eye. Just recently, Señora Acero’s second season premiere ranked as No. 1 for 18 to 49-year-olds among Spanish-language primetime programs. The characters in Telemundo’s telenovelas become a part of viewers’ everyday lives. Each telenovela adds to the characterization of Telemundo, not only as an organization but also as a member of its audience.
Telemundo’s presence online, in social media and through its telenovelas builds interest and develops a relationship with the audience that has previously been difficult for large companies to accomplish. With technological advancements and the increasing popularity of online viewership, Telemundo is in a good position to evolve with its audience.